It was a pleasure speaking to the East Coast Chapter of PRMA about partial loss-in-value appraisals at the Gallagher offices in New York. Below is a slide from the presentation that summarizes some of the factors that can affect the relative loss in value (LIV) sustained by a work of art that has been damaged.
PRMA, New York Metro Chapter: East Coast Private Client Catastrophe Planning presentation
I will be speaking about partial loss-in-value art appraisals in the Private Risk Management Association (PRMA), New York Metro Chapter's East Coast Private Client Catastrophe Panning presentation on March 19, joining experts in adjacent fields to address this important and timely topic. Sign up here. Full event description below. I look forward to seeing you there!
Please join the NY Metro Chapter of the Private Risk Management Association (PRMA) for an enlightening panel discussion focused on catastrophe planning within the private client insurance sector. This event promises to be an invaluable opportunity for professionals seeking to deepen their understanding of risk management strategies. During the panel discussion, industry leaders will address the unique risks faced on the East Coast and explore key considerations for effectively managing these risks on behalf of our clients.
In addition to the panel discussion, the event will feature a Risk Management Gallery, where subject matter experts will be available to share their insights and expertise on topics such as disaster mitigation, post-loss fine art appraisals, and textile restoration.
We look forward to your participation in what promises to be a highly informative and engaging event.
Space is limited. Please register as soon as possible to guarantee your spot.
We will be providing delicious food and drink for all attendees as well. Hope to see you there!
The NY Metro Chapter Committee Members:
Kurt Thoennessen, CAPI – Arthur J. Gallagher & Co.
Dana Acabbo - Make the Switch Insurance
Mike Smerkanich, CAPI, CPRIA – WTW
Kathleen Atkins – Hub Private Client
Jennifer Brown – Art Peritus
Hannah Noel Brudnicki – Nomadx
Hannah Iversen, CAPI, CPRIA – NFP
Kelley Beach - Marsh McLennan Agency
Alex Horowitz - Berkley One
Michael Kelly - Smith Brothers Insurance, LLC. USA
Kevin F. Madden - Amwins
Chris Martens – Assured Partners
Zyggi Nemzer, CAPI, CPRIA - USI Insurance Services
Phillip Rehg, CPCU, CPRIA - HUB International
David Shapiro – David Shapiro Fine Art
Alison Sweeney – Distinguished Fine Art & Collectibles
Jennifer Najeer – Arthur J. Gallagher & Co.
Jake Dimitro – Fabric Renewal
(l.) George Condo, The Redhead, 2024, acrylic and pastel on paper, 78 × 60 inches; (r.) George Condo, Abstract Male Portrait, 2024, acrylic, pastel, and metallic paint on paper, 80 × 78 inches (both at Hauser & Wirth)
The market for pastels, George Condo and otherwise
In an Artnet News article published on Friday, Katya Kazakina writes about the market for George Condo’s pastels, which are the subject of two concurrent solo shows in New York, at Hauser & Wirth in SoHo, and at Sprüth Magers on the Upper East Side.
As Kazakina reports, the pastels, all variably large in scale, are priced between $600,000 - $1.5 million, mostly at $1.2 million, and are “selling fast.” Kazakina muses: “Was it savvy to focus on works on paper?… Are they a good deal? Will they prove to be good investments?”
She notes, perhaps with a subtext of her now-familiar bearishness that “Condo’s best result for a resold work on paper at auction was for Tan Orgy Improvisation (2005) [illustrated below], which made just over $1 million in 2018.”
While this is true, rather than reach back over six years, one will find a more relevant comparable in the recent sale of a smaller but stylistically closer work, Abstract Face (2) (illustrated below), which fetched $516,600 at Christie’s, New York just over a year ago, on November 10, 2023; the price flew above a high estimate of $350,000. Abstract Face (2) lacks the rich color backgrounds seen in the works presently on view at Hauser & Wirth and Sprüth Magers, and as such, the strong realized price for such a less complex piece further suggests that the current primary-market prices may be a “good deal” and that the works might in fact be re-sold for a profit in a future secondary market.
(l.) George Condo, Tan Orgy Improvisation, 2005, acrylic, oilstick, and pastel on paper, 60.4 x 61.75 inches; (r.) George Condo, Abstract Face (2), 2012, pastel on paper, 30 x 22.5 inches
The works currently on view at Hauser & Wirth and Sprüth Magers are mixed media, with acrylic and pastel. This combination of media can be seen in many Condo works, including Force Field (2010) (illustrated below), which set his auction record, selling for $6,857,413 at Christie’s, Hong Kong (online) on July 10, 2020, at the height of the pandemic. The essential difference in materials between that work and those presently on view at Hauser & Wirth and Sprüth Magers is the support: Force Field is on linen, not on paper like the works currently on view.
(l.) George Condo, Force Field, 2010, acrylic, charcoal, and pastel on linen, 45.6 x 82 inches; (r.) George Condo, Female Gathering, 2024, Acrylic, pastel and metallic paint on paper, 80 x 78 inches
Among drawing media, pastel is frequently regarded as among the most similar to paint, with its pure powdered pigment and minimal binder giving a vibrancy seen in few drawing media. Historically, pastels have sometimes been called “pastel paintings” — without a bit of wet paint.
For some artists, like Nicolas Party (or Rosalba Carriera and others, long before), pastel is the main medium — their painting medium, one might even say. Party’s highest auction sales, by far, are for pastels (though on linen), topped by the sale of Blue Sunset (2018) for $6,667,293 on November 30, 2022, then Still Life (2015) for $4,990,125 on May 28, 2023, both at Christie’s, Hong Kong (both illustrated below).
(l.) Nicolas Party, Blue Sunset, 2018, pastel on linen, 70.9 × 59.1 inches; (r.) Nicolas Party, Still Life, 2015, pastel on linen, 59 × 70.9 inches
When one wonders about the long-term market viability of pastels on paper made by artists who also make oil/acrylic paintings on canvas/linen, one might do best to look further back in time to artists who made both pastels and paintings.
The most compelling example might be Edgar Degas, whose all-time auction record for a two-dimensional work is in fact for a gouache/pastel on paper, Danseuse au repos (ca. 1879) (illustrated below), which sold for $37 million at Sotheby’s, New York on November 3, 2008. [NB: One Degas sculpture has sold for a higher price at auction.]
In fact, the seven highest auction sales of two-dimensional Degas works are works on paper, made partially or wholly with pastel. If a major Degas oil painting were to be offered for sale, it could of course realize a strong price, but to date, the highest realized auction price for a Degas oil is $13.6 million, i.e., slightly over one third the highest realized auction price for a Degas pastel / gouache.
Another such example is Mary Cassatt, whose auction record is also for a mixed-media work on paper that includes pastel. This is Young Lady in a Loge Gazing to Right (ca. 1878-79), which sold for $7,489,000 at Christie's, New York on October 20, 2022, significantly above the high estimate of $5 million, and also above the auction record of $6.2 million for a Cassatt oil painting on canvas.
(l.) Edgar Degas, Danseuse au repos, ca. 1879, gouache and pastel on paper, 23.25 × 25.25 inches; (r.) Mary Cassatt, Young Lady in a Loge Gazing to Right, ca. 1878/79, pastel, gouache, watercolor, and charcoal with metallic paint on paper, 25.25 × 19.9 inches
Wikipedia is not a reliable source
Today I discovered that Wikipedia does not have a page on “art appraisal.” They do have one on "art valuation,” though its contents, perhaps not surprisingly, are stilted.
In the first paragraph, its author-less voice proclaims that art valuation “is more of a financial rather than an aesthetic concern” — as if our financial valuations of art are not defined by well-honed “aesthetic concern,” usually over decades. The reader is then informed that our “subjective views” play a part as well, when in fact we are compelled by USPAP to perform our valuations in an independent, impartial, and objective manner. [NB: Opinions of value may vary (even significantly) even among seasoned appraisers, but any USPAP-compliant appraiser is bound to perform valuation services in this manner.]
Also worth adding, there is no Wikipedia page on the Appraisers Association of America, the premier association of personal property appraisers who focus on fine and decorative arts. There are two other major associations of appraisers, namely the International Association of Appraisers (ISA), which is also not represented on Wikipedia, and the American Society of Appraisers, which is represented by a brief Wikipedia page with no mention of art appraisal.
Why should we care? We all know that Wikipedia is not a reliable source, and we yet we all use it to some varying degree for expediency, trying to block out how fundamentally flawed it is. Misrepresentations and omissions of content are already a problem when it comes to personal consumption of information, but the problem is now compounded in the age of AI, which scrapes from all corners of the Internet, including Wikipedia.
What if you asked your AI tool how art is valued? What if it scraped that page, and then you used it in a professional capacity? What if you asked it who the people are who make their living by valuing art?
There are clearly vastly larger problems on Wikipedia with regard to bias, misrepresentation, and exclusion, but this is my corner of the world, so it is my example to highlight with respect to the potential for promulgation of misinformation. Yes, we should edit Wikipedia to rectify this tiny injustice, but the larger principle will remain that today, with AI scraping Wikipedia, it is nothing short of an echo chamber of unattributed statements, many of which are plainly wrong.
The Winter Show / Truth in Pricing
The Winter Show is up now at the Park Avenue Armory, and thank you Chubb for hosting the party last night. Many things can be said about the Winter Show: Not least, it is the best American-run (mostly) pre-modern art fair, spanning a formidable 10 days, with events that initiate the post-Holidays social calendar in New York. Where else can you shop for a 19th-century weathervane, an 18th-century Peruvian Baroque painting, a mahogany settee, and an Egon Schiele drawing all under one roof?
The Winter Show is also a rare example of a fair where many galleries abide by New York City's "Truth in Pricing Law" (NYC Admin. Code §20-708), which specifies that "all consumer commodities, sold, exposed for sale or offered for sale at retail...shall have conspicuously displayed, at the point of exposure or offering for sale, the total selling price exclusive of tax by means of (a) a stamp, tag or label attached to the site, or (b) by a sign at the point of display which indicates the item to which the price refers, provided that this information is plainly visible at the point of display for sale of the items so indicated."
At a contemporary art fair, you will not see such display of prices on the wall labels, with the lone exception of Michael Rosenfeld Gallery. You may never see it at a reputable gallery selling in the primary market. In fact, at many galleries, when you ask at the desk for a price list, you may be told that there is no price list, and that a director can possibly be summoned, at which point you may in fact be told that the gallery is "taking interest."
You can tell the gallery that New York City has a "Truth in Pricing" law that requires conspicuous disclosure of asking prices to the public in the manner stated above. This is not about legal conformity for its own sake. Market transparency is in the best interest of our greater community, and as such, the galleries at the Winter Show that do so are to be commended for it.
Magritte and the Market for Masterpieces
In his January 2025 market recap in the Art Newspaper, Scott Reyburn called René Magritte’s L’empire des lumières, which sold for $121.6 million at Christie’s, the “one out-and-out masterpiece on offer in New York” in the November sales. Reyburn’s comment might be correct if his words were to be edited a bit: The Magritte was the one out-and-out masterpiece in the stratospheric market for highest-end trophies.
But the concept of a masterpiece should be understood as something that is exceptional within its own context. On the same date that the Magritte sold for $121.6 million, by far an all-time record for the artist, a record was also shattered at Christie’s for a Magritte work on paper (of the same title and subject as the painting); which fetched $18.8 million, over double its high estimate. This too could be considered a masterpiece within the context of his works on paper. On the same date, the second highest price for a Magritte work on paper was realized as well.
Sales such as these complicate the narrative of decline that many art market writers have used as a journalistic framework – and such press may even serve a self-fulfilling prophecy, scaring both prospective sellers and prospective buyers, as I have witnessed firsthand.
Without question there has been contraction in some markets in the past two years (e.g., as for many emerging artists), but in a truly recessionary period (or “slump” in Reyburn’s words), sales such as these simply would not be taking place.
One has to wonder, furthermore, what Reyburn has in mind when he says of the $121.6 million Magritte:
“[G]iven that this world-famous image was billed by the auction house as the greatest Surrealist painting to have ever appeared on the auction market, should it have made more?”
The Magritte sold for a price far higher than that of any Surrealist painting at auction or, to the best of my knowledge, any marketplace. It is hard to imagine how much more the painting could have realized on another date – and what that date might have been, given the obvious present taste for Surrealism, which could also be seen in the record-shattering top two sales of Leonora Carrington at Sotheby’s in 2024, including Les Distractions de Dagobert (1945), which made over $28 million in May.
AXA XL: Underwriting Case Study Series
This week I had the pleasure and honor to present a 2024 art market recap to underwriters at AXA XL Insurance.
Finishing 2024, statistics of decline could be seen everywhere, particularly when comparing overall year-to-year sales totals (i.e., 2024 with 2023 and especially 2022), and yet the overall picture is a more nuanced one. Broadly speaking, my presentation complicated the overarching correction narratives that have prevailed in the press.
Fluctuations in supply, particularly at the highest end, often depend on circumstantial factors such as the availability of major estates. As such, any comparison to 2022 will be skewed by the Paul Allen auction (especially) and the Ammann sale.
The failure of any lot to sell at auction for over $50 million in the first half of 2024 did look paltry given the offerings in the immediate past, but in the second half of the year, the three highest lots at auction totaled $255.4 million, over double the total of the three highest lots sold in the first half of the year.
The price realized for the Magritte alone ($121.6 million) was similar to the total of the prices realized for the three highest lots sold during the first half of the year, and the fact that it sold for over $25 million more than a confident estimate (with guarantee) suggests that present demand is strong in the market for highest-end masterpieces, when in fact there is supply.
As such, when Zachary Small asked in a doom-and-gloom article on November 2, 2023, whether the art market “will need to discount its masterpieces,” the answer seems to be a resounding, “NO” – at least not at the high end of the markets.
In 2024, collectors chased high-end non-art masterpieces as well, such as the stegosaurus skeleton, Dorothy’s ruby slippers, and Babe Ruth’s “called shot” jersey, which respectively shattered auction records for fossils, movie memorabilia, and sports memorabilia, collectively underscoring the expansive cross-sector outlook of the trophy market at present.
Other markets, however, were indeed cooler. The middle market remained artist-specific, with a continued trend toward selectivity for some artists. And in 2024, the market for many emerging artists fully collapsed, following a moment of rapid speculation-oriented growth in the covid period.
Also addressed in my 2024 market recap were notable developments such as:
The reuturn of the acceptance of cryptocurrency as payment for auction lots, by Sotheby’s for Cattelan’s Comedian.
The seismic security breach that took place in May when Christie’s website was hacked, making it inoperable during the marquee sale week.
Sotheby’s overhaul and subsequent reversal (less than a year later) of their fee structure, both for buyers and for sellers. The implications of this are also covered in my recent contribution for Artnews.
My 2025 Predictions in ARTnews
I am pleased to have my comments included in ARTnews today in the column "Art World Insiders Make Their New Year's Predictions for 2025":
David Shapiro, New York-based art appraiser and advisor: I see four trends from 2024 that may have an outsized impact on 2025. Firstly, the present strength in the equities market could cut both ways. Investors’ increased purchasing power could promote a turn away from the tentative market of 2023 and 2024, even with high interest rates. On the other hand, the strong performance of traditional investment vehicles could cause trepidation among some prospective buyers who had been more eager to collect art when equities markets were not performing well.
Secondly, the total of the three highest auction lots in the second half of 2024 was over double the total of three highest auction lots in the first half of 2024. Supply permitting, we should expect to see the continuation of this more expansive high end of the market. Christie’s record-shattering sale of René Magritte’s L’empire des lumières (1954) for $121.6 million, which was more than $25 million above an already confident estimate with a guarantee, suggests that we can expect to see competition and consequently strong prices in 2025 when truly significant works are offered for sale.
Thirdly, in 2024, extraordinary prices were paid for major non-art objects, shattering all-time records for fossils, movie memorabilia, and sports memorabilia. In 2025, we should continue to see a cross-sector approach to collecting at the highest levels.
And, lastly, Sotheby’s recent reversal of their dramatically overhauled fee structure, to be effected in February 2025 less than a year after implementation, will make the house more competitive again, particularly for day sale consignments. It should also, in turn, promote healthy competition on the part of the other major auction houses to secure consignments that they might have won more easily when Sotheby’s non-negotiable terms were so unfavorable to sellers in the latter part of 2024.
Auction estimate vs. appraisal
Perhaps I'm not the only one to have done a double take at Sotheby's loose language in their Instagram ad fed to me (and you?) today.
As Sotheby's should know perhaps as well as anyone, an auction estimate is not an appraisal. An auction estimate is a strategic figure designed to optimize results within a specific auction sale context.
An appraisal, by contrast, is an opinion of value (or, per USPAP, the act or process of developing such an opinion of value.). Depending on the type of value being appraised and the effective date of valuation used in an appraisal, and also depending on the specific auction sale context for a given estimate, an appraisal and an auction estimate for the same item may be similar -- or in many cases, they will differ significantly.
Sotheby's auction estimate for a work may be far higher than the estimate that a small auction house in the Midwest might give for the same work -- and both might be informed, accurate reflections of how best to market that item within their respective sale. These are not appraisals but rather context-bound marketing figures that reflect auction house perceptions of a specific market.
Duchamp, Koons, and Cattelan
Yesterday, Scott Lynn of Masterworks posted an article to LinkedIn titled “Why We Think Maurizio Cattelan’s $6.2M Banana Might Not Be a Smart Investment. Although I agree that one cannot necessarily expect "Comedian" to continue to appreciate (and certainly not at the same exponential rate that it has the past few years), I think that some of his logic and substantiation is worthy of critique (especially No. 3).
1. Lynn says that “market trends don’t favor Cattelan’s work.” He cites an 80% decrease in total auction sales prices of Cattelan since 2010, “signaling that his broader market trajectory is declining.”
However, one must be cautions not to assess an artist’s overall market simply by tracing relative annual sales results, which depend in no small part on the content of the consignments. For example, nothing like "Him," Cattelan’s sculpture of Hitler, which fetched $17,189,000 at Christie’s, New York in 2016, has been offered publicly for sale. If it were, one should expect a strong price, perhaps particularly in the wave of the current spectacle surrounding the artist.
2. Lynn states that “conceptual art has limited market appeal.” While I don’t necessarily disagree that conceptual art presents certain marketing challenges relative to traditional physical art, Lynn’s generalized statement may not apply to a particular and truly iconic work, which indeed, “Comedian” became, practically the minute it was first exhibited at Perrotin’s booth at Art Basel Miami Beach in 2018. Exceptional works do not necessarily conform to generalized rules.
In an attempt to substantiate the claim that "conceptual art has limited market appeal," Lynn cites a 1999 sale of Duchamp's "Fountain" (i.e., readymade urinal) for $1.6 million. However, Lynn (of all people) should know that the markets for modern and contemporary art have transformed fundamentally in the past quarter century. If "Fountain" were to be offered today and marketed as deftly as “Comedian” was by Sotheby’s, I have no doubt that it would be estimated at, and sell for a much stronger price than it did in 1999.
3. Lynn says that “editions could dilute value.” Here, in reference to “Comedian”, which is an edition of 3 + artist’s proofs, I emphatically disagree. Of course, a print from an edition of 50 will almost certainly be significantly less valuable than a unique work by the artist. This, however, is not the case for many small editions, such as those of certain sculptures.
The best example to demonstrate this point my be Jeff Koons's "Rabbit", which sold for $91.1 million at Christie's, New York in May 2019. This remains the highest auction price realized for a living artist. It is from an edition of 3 +1 artist's proof.
One might even surmise that in certain circumstances such as that of "Rabbit", the distinguished collections of the other editions can propel the price that prospective collectors are willing to pay for the rare available edition. Similarly, if another edition of "Comedian" were to be offered for sale, the spectacle of the edition sold at Sotheby’s last month may add to interest.
(l.) Banksy, Love is in the Bin, 2018 (formerly Girl with Balloon, 2006); (r.) Maurizio Cattelan, Comedian, 2018
Banksy and the Banana
When appraising art, the most relevant comparable sales are usually those by the same artist. If there are no appropriate comps, one may, by necessity, look to other artists. Find yourself appraising a Mantegna painting with no useful auction sales in 20+ years, you might look at the recent Botticelli sales to gain an understanding of present demand for significant Italian Renaissance paintings.
Doing such is relatively uncommon when appraising contemporary art, particularly by well-known artists whose works sell regularly at auction and privately. Yet, if I were appraising Maurizio Cattelan’s Comedian, the duct-taped banana that sold this week at Sotheby’s, New York for $6.2 million against an estimate of $1-1.5M, I would do just that.
Comedian is hardly alone within Cattelan’s oeuvre to trade in shock value, not even among works that have sold publicly. Known for his 18-karat gold toilet, America, created for the Guggenheim in 2016, Cattelan’s auction record was set the same year when, that May, one of three editions of Him (2001), a slightly under-life-size sculpture of Hitler sold for $17,189,000 for at Christie’s, NY. And yet, chilling as it may have been, this sculpture (an edition of which sold to Holocaust survivor Stefan Edlis) caused no great media spectacle, nor, perhaps more fundamentally, did it cogently pose any essential questions about the status of art itself.
It was not another Cattelan, but rather a Banksy that had me convinced that Comedian would perform far beyond its estimate, and enormously above its primary-market realized price of $120,000 at Perrotin’s booth at Art Basel Miami Beach in 2018. The appreciation rate of 50x seems about right given the sentiment that it tapped, as well as the attendant press, now coupled with deft marketing.
The best comparable is, in my view, the Banksy, formerly known as Girl with Balloon, which sold, considerably above estimate, for $1,364,669, at Sotheby’s London; upon hammering, the painting dropped and partially shredded. The owner kept the work, and the stunt became an instant media sensation. The shredded Banksy was offered again just three years later, again at Sotheby’s London, this time with a lofty estimate of £4,000,000 - £6,000,000 ($ 5,473,340 - $ 8,210,010), and it made multiples, fetching, with buyer’s premium £18,582,000 ($ 25,426,401), a new record for the artist.
Notoriety sells, without question. But why does a work become notorious? The commonalities extend beyond mere shock. Cattelan’s conceptual modified-readymade and Banksy’s shredded painting share tropes of self-destruction and decomposition, each updating concepts explored by artists for generations. Further, both fundamentally question the meaning and limits of what constitutes a work of art. For these reasons, I consider Love is in the Bin to be a pertinent comp for Comedian, arguably the most pertinent — and its repeat(-ish) sale in 2021 for 18 times higher than the 2018 sale is what caused me to believe that Comedian would soar as it did.
The High End of the Auction Market: November 2024
With Rene Magritte’s L'empire des lumières (1954) guaranteed to sell this week at Christie’s in the region of $95 million, it was a foregone conclusion that the high end of the November Evening Sales would be markedly different from May, when the the three big houses were led by the sale of Basquiat’s Untitled (ELMAR) at Phillips for a comparatively low $46.5 million.
The Magritte flew last night, fetching, with buyer’s premium $121.1 million, over $40 million above the artist’s previous auction record, set at Sotheby’s in 2022 for a painting of a similar subject. The price, among the highest realized at auction for a postwar painting, is still not remarkable in absolute terms; in the past decade we’ve become accustomed to nine-figure results for major works.
However, at a moment of correction in many market sectors, the strength of the Magritte sale suggests that the market for masterpieces may operate by its own logic and largely apart from trends seen elsewhere in the market.
If one were to wonder how the five $100+ million lots in the November 2022 Paul Allen auction would fare in today’s market, the Magritte sale may point to an answer. The Magritte’s realized price of $121.1 million is squarely within the range of the highest prices in Allen; more specifically, it would have been the third-highest sale in that auction, after Cezanne’s La Montagne Sainte-Victoire ($137.8 million) and slightly above Van Gogh’s Verger aves cyprès ($117.2 million). One might even extrapolate from the strength of demand for the Magritte that the paucity of highest-end consignments in recent auctions appears largely to be a supply-side matter.
Also selling this week for more than the above-mentioned $46.5 million Basquiat were Ed Ruscha’s Standard Station, Ten-Cent Western Being Torn in Half (1964) for a record-setting $68,250,000, offered by Christie’s sans guarantee with an estimate in the region of $50 million, and Claude Monet’s Nymphéas (1914-17) for $65.5 million at Sotheby’s.
Derek Fordjour, Twelve Tribes, 2021, acrylic, charcoal, cardboard and oil pastel on newspaper, mounted on canvas, in 12 parts, in artist's frame, 65.25 x 106.75 inches
Comments in ARTnews
My comments on the sale of the Derek Fordjour are included in Angelica Villa’s article for ARTnews on Phillips’s Evening Sale last night:
The night’s brighter spots were on paintings by mid-career artists Elizabeth Peyton and Derek Fordjour. Peyton’s Kurt (Sunglasses) went for $2.4 million, nearly three times its high estimate, while Fordjour’s ranch-inspired painting Twelve Tribes went for $1.1 million, more than double its high expectations.
The result for the Fordjour, according to one adviser, shows some signs about what contemporary art collectors are facing in their negotiations with galleries.
“Primary market access is difficult for Fordjour,” said David Shapiro, a New York-based appraiser, told ARTnews following the sale. “I’m not surprised. It’s very competitive for those pieces.”
Notation of auction prices
Some may rightfully be confused by the variation in notation of auction prices. Auction houses, on their websites, publish prices that include the buyer’s premium, though their pre-sale estimates do not account for the buyer’s premium. The art press usually refers to premium prices, and appropriately specifies them as such.
Artnet, one of the major databases for recording auction prices, only publishes the price including buyer’s premium, unless (typically for smaller auction houses and/or older sales) they publish only the hammer price — in either case specified accordingly. Another major auction price database, Artprice, typically publishes both the hammer price and the price including buyer’s premium, respectively specified as such. This may be most instructive to many, myself included.
There are, however, a few visible exceptions, who persistently cite only hammer prices, sometimes without specification. One is ArtTactic, an art market research firm. The other is BaerFaxt, an art market newsletter. Both, for example, posted to social media last night to announce the sale of Claude Monet’s Nymphéas (1914-17), using only the hammer price of $59 million; ArtTactic did not even specify it to be a hammer price.
The price that matters most for reportage is that which includes the buyer’s premium, in this case $65,500,000, which most closely approximates its Fair Market Value (FMV), a value type defined by the IRS as “the price that property would sell for on the open market. It is the price that would be agreed on between a willing buyer and a willing seller, with neither being required to act, and both having reasonable knowledge of the relevant facts.” (IRS Publication 561).
Fair Market Value is in fact the only type of value that can be used for an appraisal for any IRS tax purposes, and it is important to recognize, as the IRS has done for over 30 years, that Fair Market Value corresponds to the price including buyer’s premium. In 1992, the Internal Revenue Service specified in Technical Advice Memorandum 9235005 that for estate-tax purposes, FMV includes buyer’s premium. This is universally understood to be applicable to the calculation of FMV for any purpose, not limited to estate-tax purposes. In other words, hammer is only a portion of the total price, the remainder being the buyer’s premium.
The hammer more closely approximates another type of value, namely Marketable Cash Value (MCV), defined by the Appraisers Association of America as “the net value a willing seller realizes after disposing of property in a competitive and open market to a willing buyer. Both the buyer and seller must be reasonably knowledgeable of all relevant facts, and neither being under constraint to buy or sell.” However, the hammer is not necessarily the net price to seller; some (but not all) sales are subject to vendor’s commission (VC), and at some auction houses vendor’s commission may be negotiable.
Ed Ruscha, Standard Station, Ten-Cent Western Being Torn in Half, 1964, oil on canvas, 65 x 121½ inches
Ed Ruscha at Christie's
Ed Ruscha’s Standard Station, Ten-Cent Western Being Torn in Half (1964) will be offered this November at Christie’s, New York with an estimate on request in excess of $50 million.
The benchmark is his record-setting sale of Hurting the Word Radio #2 (also 1964) for $52.5 million at the same house in 2019.
This is the second $50M+ lot announced for the November auctions, the other being the Magritte, guaranteed to sell for at least $95 million.
This past May, the highest realized price was $46 million — very low by comparison with the records in most recent auction seasons.
With these two offerings, we can already expect the highest end of the fall auction season to look considerably different from the spring 2024 season.
It’s a buyer’s market for many artists, but the fluctuations at the highest end of the art market also depend highly on circumstance.
Hear more about trends in the art market on the recent episode of the Private Client Risk & Resilience Podcast, on which I was a guest this week.